Brainshot Clothing, Athens
A clothing label which derives from the urban style and minimalism.
We worked with Brainshot to design their social media marketing strategy and give them a plan where their content would continually update keeping them topical and in the minds of their audience. Multitopia conducted research with Brainshot’s target audience groups to understand which of the social media platforms they used in order to create a plan that would be incorporated into their customer’s day-to-day browsing, this was also coupled with positive reinforcement given to users who followed Brainshot's page.
We took great inspiration from Brainshot who already had amazing visual pieces on their portfolio. When designing their website we used a clean, minimalist design to put emphasis on the high quality products that they produce. This approach extended into the typography where we used a font that was simple and elegant, keeping to the branding guidelines, while directing the focus to the beautiful images.