Quick Question?

Christopher Nichols

Personal development and Life coach

Q: Why should we know you? Tell us about your social media presence/work.

As a personal development and life coach I have worked with many individuals that come from different backgrounds over the years. Assisting individuals in achieving higher personal goals and setting higher standards in their day-to-day lives. I specialize in guiding individuals to set specific goals and actions that are vital to creating their own success in any aspect of their lives. My social media presence can be found on Instagram, Facebook, LinkedIn, Twitter, and Periscope (In order of favorite to least favorite social media platforms)

Coaching Services Provided:
  • Health and nutrition
  • Getting fit through workout plans
  • Time Management Tutorials
  • Career Management Tutorials
  • Social Media Marketing Tutorials
  • Small Business Development Planning

Q: What is your social media secret recipe?

There is only 1 rule….. Be yourself.
I am a very firm believer of the concept that you can live a happy and successful lifestyle whilst being yourself.

Q: What you are most psyched for in social media?

Metrics. Social media metrics refer to performance measures and operating statistics. They are key performance indicators that allow you to track performance over time and enable greater precision in execution of business activities. Without metrics you would might as well advertise on an outdoor billboard hoping that people will see it with no valid data on your ROI.
Reach. Social media is growing by the day as more and more people are getting online. With social media you have an endless reach of people from around the world that share your interests and would love to hear your opinions and what you have to offer.

Q: Personal social network preference?

Instagram is by far my favorite social networking preference, as there are virtually no limits in the people you reach.
You have the ability to find followers from any country based on hashtags or individual interests that are similar to your own thus creating an extremely loyal group of followers for yourself or your brand.

Q: Where do you get inspiration for your great content?

My inspiration for great content comes from my favorite social media influencer Dan Bilzerian.
With 18.9 million followers just on Instagram he makes a living by documenting his….. “Special” Lifestyle. Dan is one of the greatest social media influencers of his time with an incredibly loyal following of which he obtained by living life to the fullest.

Q: What are the aims of your social media strategy?

My social media strategy is to reach as many people over as many social media platforms possible. My goal is to inspire as many people as I can in this lifetime and help them achieve the lifestyles they have always wanted.

Q: When posting a new story/update, what are the reactions you are looking for? What is a perfect post for you?

Real emotions are the reactions I am looking for in a perfect post. Once you touch a user’s heart it is very hard for them to forget you or your brand.

Q: Which metrics do you use to measure the success in social media (for example user engagement, number of clicks/likes etc.)? When can you tell that something worked good on social media?

When it comes to metrics everything can be useful, it all depends on what you are looking for and how you analyze the data in front of you. Personally what I love to see is a high volume of comments and reactions to my posts. This way I can see what the users really want and tailor my content to fit their wants and needs.

Q: Let’s talk about the future of social media a bit. If simply posting on social media and participating in conversations is the 1st step, getting users involved is the 2nd, what is the 3rd step? What do you think we can expect in the future from your social media and social media in general?

I believe the future of social media is putting the users in the action. With today’s technology advertisers can finally use platforms such as periscope and Facebook to live stream events with the additional ability to input comments and sharing opinions with its users. Once the users of social media are all in one place you can contact them directly as your brand which will make the users feel special as they have spoken directly with the brand they love.

Q: What are you most excited about in the digital marketing space at the moment?

Social influencers and affiliate marketing is what really excites me in today’s digital marketing space at the moment. Social influencers love sharing affiliate offers from brands they support because they receive compensation for every sale that they refer. While a sponsored blog post results in a one-time payment an affiliate link can provide residual income for both the influencer and the advertiser. The greatest benefits of influencer marketing is the fact that most users don’t even notice that advertisements are being thrown at them giving an important advantage for companies to advertise without the users getting annoyed by repetitive “spamish” ads.

Q: What’s your favorite example of innovative digital marketing?

The ability of using live 360 degree videos is by far my favorite concept of innovative digital marketing. When it comes to content advertising there is nothing better than putting the user in the moment. Check out this video and you will understand why.